Money doesn't grow on trees, but there's a real relationship between the strength of the root and the fruit. With rising operating expenses and new competition, the decisions that show up on your NOI start with the calls made every day, not just the big strategic ones.
Whether you're the owner answering to investors, the regional lead caught between corporate strategy and what you're seeing on the ground, or the site team making the daily calls that add up to real dollars, this engaging workshop expands on understanding the goals and objectives of ownership through the four pillars of value creation: marketing, customer engagement, retention, and renewals.
Understanding the fundamentals of operations and meeting the goals of the owner, and what it takes to make a pricing call that holds up when someone asks why
Examining key drivers of revenue and the impact of customer engagement, including why vacancy deserves to be managed as a cost, not just reported as a number
Analyzing income and expense categories to create an action plan for value creation, and why a renewal decision is worth more than just the number on the offer
