URS Capital Partners introduced revenue management for the first time across a diverse portfolio of 12 properties, totaling ~2,500 units. The portfolio spanned A, B, and C assets in multiple Southeast markets and one property in Maine, including Lease-ups, Redevelopments, and Stabilized assets / properties.
Leadership recognized the opportunity revenue management could provide but needed a solution that was fast to implement across multiple asset types, simple and intuitive for onsite teams and supported by a partner who could guide the organization through a cultural shift in pricing strategy.
The team evaluated Rentana, two incumbent platforms and one industry veteran’s new product. Rentana stood out for its elegant design, unmatched implementation speed, and commitment to partnership.
Rentana’s team handled all technical onboarding, integrations, and training. Within one week, URS Capital Partners was live with full visibility into their sales funnel, market surveys, and pricing insights. Training followed the next week, and renewals were added by the end of the first month. Compared to legacy platforms, where onboarding could take up to 60 days, Rentana’s two-week timeline unlocked immediate value.
The platform also proved highly configurable, with flexible settings to accommodate lease terms, LEM, and rent regulations with ease.
The greatest challenge was not technology but change management and organizational alignment. Teams needed to build confidence in the platform’s recommendations and focus on overall asset performance rather than managing to a fixed rent number. Rentana enabled this shift by making revenue management clear, transparent, and actionable. Once that shift occurred, adoption accelerated.
The result was a new way of operating, focused on NOI and occupancy rather than chasing rent growth at all costs. Small, precise adjustments delivered meaningful occupancy gains and materially higher total revenue.
Real-time dashboards provided visibility across the entire portfolio, allowing leadership to monitor metrics daily, spot opportunities, and make quick adjustments.
URS reported a sequential quarterly NOI growth of 8.2% from Q1 to Q2 2025 after using Rentana. From March to September 2025 (Program to date) Rentana is measuring a:
5x Faster and More Insightful Rent Reviews
Before Rentana, reviewing rents at a property could take 60–90 minutes. Now, the process takes just 15 minutes per property, a savings of more than four hours per week, and with greater understanding of their sale funnel, market surveys, and lease expirations.