Rentana Careers

The built world generates more data than almost any other industry. Almost none of it is being used. Rentana is changing that, building the AI agent for real estate that distills billions of real-world signals into revenue intelligence, so operators can optimize at every level across their portfolio and actually talk to their data.

‍

Our founding team has built four multi-billion dollar software companies and two proptech exits, including Dynasty (sold to AppFolio) and Urbandoor (sold to Airbnb). Our founding engineers include the first engineer at Airtable and the engineer who led the largest code migration in Stripe's history.

‍

Customers love Rentana: we are the top-rated revenue management platform on Revyse, with NMHC Top 50 real estate owners and operators on the platform within 1 year of public launch.

We're hiring a Content Marketer who thinks in Donald Miller’s StoryBrand. You'll make the customer the hero of everything we publish and position Rentana as the guide. You’ll write for revenue managers, asset managers, investors, and the owner-operators who run multifamily portfolios.

‍

You're a natural storyteller. You'll own content strategy with sales and marketing and bring Rentana's customers, team, and product moments to life in every format. The goal: articulate and amplify Rentana’s message, stories, and brand awareness across all mediums.

Story and strategy

• Own Rentana's BrandScript, voice, and point of view, so every team from sales to product tells the same story.
• Own the content strategy and editorial calendar end to end, from planning through writing and publishing.
• Make sure each piece lands with its intended audience.

Website, demand, and launches

• Write the website on the StoryBrand wireframe: a clear one-liner above the fold, the stakes, the plan, and a direct call to action on every page.
• Build nurture and sales email programs, including segmentation, copy, and offers, that move prospects from "interesting" to "let's book a demo."
• Support product launches and integrated campaigns across email, web, organic, and paid, including launch messaging, release content, in-product copy, launch kits for sales and customer success, and make the wow moments impossible to miss.

Stories and thought leadership

• Partner with sales and customer success to find customer stories and testimonials, and turn them into recurring case studies where the operator is the hero and Rentana is the guide. Mine customer call transcripts for quotes that show real business outcomes, and manage customer review and approval for every quote and story we publish.
• Work with product, engineering, and product marketing to turn product vision and updates into clear, digestible content.
• Write blogs and thought leadership that put the Rentana team's voices and culture front and center.
• Run our monthly webinars end to end: guest coordination, messaging to content, video production and execution, and posting relevant content pieces after.

Events and direct mail

• Build pre-event campaigns, direct mail, booth messaging, and post-event recap content for the industry conferences we attend each year.

Channels and sales support

• Create across formats: video, LinkedIn, email, blog, print, advertising, short form and long form.
• Grow Rentana's LinkedIn and social presence, including post design and day-to-day engagement.
• Equip sales with one-pagers, talk tracks, outbound email copy, and follow-up content that support our monthly revenue plan and match the BrandScript.
• Track conversion, demo requests, engagement, and contribute content performance to our weekly and monthly marketing reports before the period. Cut what doesn't work and double down on what does.

• StoryBrand Certified Guide, or real working experience with Donald Miller's SB7 framework. You can explain why the customer is the hero and the brand is the guide, and show where you've put it into practice.
• Working knowledge of Building a StoryBrand and Marketing Made Simple: BrandScripts, one-liners, lead generators, and nurture sequences.
• 5+ years of content marketing experience, ideally in B2B or SaaS.
• A naturally gifted writer. You write in your own voice and don't depend on AI tools to do it for you.
• Experience with video scripting, webinars, or LinkedIn content for executives.
• You learn technical products and niche industries fast, then explain them simply.
• Basic fluency with Webflow or a similar CMS, an email platform, and a marketing automation tool like HubSpot. Experience with Notion and Figma is a plus.

• Experience in multifamily, proptech, or real estate. Knowing what a lease trade-out or a comp set is gives you a head start.
• You've led a full StoryBrand messaging rollout across a website and sales team.
• SEO and AEO skills to grow Rentana's reach in search and AI answers.
• PR experience placing Rentana's story in the right publications at the right time.

• The opportunity to be part of a pioneering team in a high-growth industry, shaping the future of AI in real estate.
• Direct collaboration with the startup’s top leadership, offering a unique insight into business management and strategic decision-making.
• A competitive salary with equity options.
• Comprehensive benefits package including health, dental, and vision insurance.
• Flexible working conditions with the option to work remotely.
• A dynamic, innovative, and supportive work environment.

• Fast and Transparent: Speed is a competitive advantage -- but only when paired with transparency. We bias toward action, share information openly, and never let slowness become a default
• Solve It: We don't hand problems back. We take ownership, figure it out, and deliver. Excellence is at the core of everything we do.
• Customer Obsessed: Our customers are the reason we build what we build. We listen closely and let real problems drive our product.
• Candid but kind: We say what we mean, directly and with care. Feedback is a gift. We have the hard conversations, because glossing over the truth doesn't serve anyone.‍
• Win Together: We share credit, support each other, and leave the ego at the door. The best idea wins, regardless of who had it. When things go wrong, we fix it together. No blame, just learning.