New leases have always been seen as the gold standard of revenue growth. Multifamily runs on the pursuit of new residents: lead generation, marketing tactics,
Every real estate agent knows how fast a day can fill up. There are emails to answer, listings to update, clients to follow up with, and prices to double-check.
A few years ago, most business decisions relied on instinct, days pouring over manual records and reports, experience, and a little bit of luck. Today, predictive analytics tools are...
Did you know that two apartment buildings on the same street can have completely different values, even if they look identical? One might be earning thousands more each month, while the other struggles to stay full.
A few years ago, an investor named Maya was trying to decide whether to buy an aging 40-unit apartment building in a growing neighborhood. On paper, the numbers looked promising.
Not too long ago, managing revenue meant juggling spreadsheets, making educated guesses, and reacting to changes after they happened. Companies tracked sales manually,
