Leasing Season Readiness Checklist
The only pricing software your teams will actually use.
When the market heats up, your tools need to keep up. This checklist helps you prep yourportfolio, people, and pricing—fast. Because adoption isn’t optional. It’s your edge.
Lease Expirations & Exposure
Run lease expiration reports by property & unit type.
Spot high-risk exposure windows.
Flag misaligned lease stacks.
Plan staggered renewals to balance seasonality.
Pricing Strategy Check
Review current pricing against market trends.
Audit overrides—trust the system?
Reassess amenity & upgrade premiums.
Fine-tune sensitivity settings.
Track overrides, adoption, and pricing agility.
Marketing Sync
Double-check ILS pricing & listings.
Align leasing and marketing offers.
Boost visibility on tough-to-lease units.
Highlight value-adds in messaging.
Team Alignment
Run a pre-lease-season pricing kickoff.
Share strategy and rationale.
Refresh on renewal scripts & logic.
Equip teams with tools to explain pricing confidently.
Renewal Strategy
Compare renewal pricing to market rent & system recs.
Customize offers based on resident trends.
Stagger outreach to manage volume.
Ensure clear escalation paths on-site.
KPIs & Performance
Set goals: rent growth, trade-out %, occupancy.
Plan mid-season strategy reviews.
Use dashboards for real-time insights.
Pricing Strategy Check
Review current pricing against market trends.
Audit overrides—trust the system?
Reassess amenity & upgrade premiums.
Fine-tune sensitivity settings.
Track overrides, adoption, and pricing agility.
Marketing Sync
Double-check ILS pricing & listings.
Align leasing and marketing offers.
Boost visibility on tough-to-lease units.
Highlight value-adds in messaging.
Team Alignment
Run a pre-lease-season pricing kickoff.
Share strategy and rationale.
Refresh on renewal scripts & logic.
Equip teams with tools to explain pricing confidently.
Renewal Strategy
Compare renewal pricing to market rent & system recs.
Customize offers based on resident trends.
Stagger outreach to manage volume.
Ensure clear escalation paths on-site.
KPIs & Performance
Set goals: rent growth, trade-out %, occupancy.
Plan mid-season strategy reviews.
Use dashboards for real-time insights.
