Amenities Value Audit Checklist
You’ve got valuable features—are you pricing them like it?
Most teams are still guessing. Legacy spreadsheets, gut calls, and “last year’s budget” won’t cut it. This checklist brings clarity, consistency, and data-backed strategy to your amenity pricing. Stop guessing. Start optimizing.
Inventory Your Units
Export unit-level data with amenity tags (pool view, W/D, renovated, etc.).
Clean up inconsistent or missing amenity labels.
Flag “ghost” amenities—outdated features still priced.
Audit Your Amenity Pricing
List all premiums by unit type and property.
Separate manual vs dynamic pricing.
Flag mismatches: same amenity, different value.
Spot signs of mispricing (e.g. slow lease-up, instantmove-ins).
Measure Demand & Performance
Compare vacancy rates: amenitized vs non-amenitized.
Use leasing velocity to assess desirability.
Rank top- and bottom-performing features.
Analyze trade-outs: what features are renters really paying for?
Realign with Market Data
Benchmark premiums against local comps.
Adjust for trends: WFH spaces, tech upgrades, etc.
Price based on demand—not gut feel.
Document your rationale to align teams.
Operationalize It with Tech
Load updated premiums into your pricing platform.
Let the system adjust dynamically as demand shifts.
Use transparency tools to build team buy-in.
Review and refresh pricing quarterly.
Bonus: Equip On-Site Teams
Share top amenity insights with leasing staff.
Provide scripts to explain amenity value.
Gather real feedback on what renters love—or don’t.
Audit Your Amenity Pricing
List all premiums by unit type and property.
Separate manual vs dynamic pricing.
Flag mismatches: same amenity, different value.
Spot signs of mispricing (e.g. slow lease-up, instantmove-ins).
Measure Demand & Performance
Compare vacancy rates: amenitized vs non-amenitized.
Use leasing velocity to assess desirability.
Rank top- and bottom-performing features.
Analyze trade-outs: what features are renters really paying for?
Realign with Market Data
Benchmark premiums against local comps.
Adjust for trends: WFH spaces, tech upgrades, etc.
Price based on demand—not gut feel.
Document your rationale to align teams.
Operationalize It with Tech
Load updated premiums into your pricing platform.
Let the system adjust dynamically as demand shifts.
Use transparency tools to build team buy-in.
Review and refresh pricing quarterly.
Bonus: Equip On-Site Teams
Share top amenity insights with leasing staff.
Provide scripts to explain amenity value.
Gather real feedback on what renters love—or don’t.
